Trim the Fat: Maintain Your Website's Focus - Stick with One Idea
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Production of a successful web site will more often than not start as a simple idea. When the simple idea comes, stick with it. Don’t confuse the issue with a lot of brain-stormed ideas that find themselves in the equation simply to make someone happy. Remember Wacky-Wall-Walkers. One man had a vision, as odd as it is, and ran with it. Ken Hakuta made millions by producing the octopus-like toy that 5-year olds across the nation slammed against walls and watched slowly walk down walls paneled or painted with countless tones of latex. He made so much money off one simple idea that in 2003 he had enough cash to attempt to purchase significant parts of international toy retailer, FAO Schwarz. Hakuta could have easily warped his vision in countless ways, but he stuck to the original, simple idea and banked.
Don’t confuse trimming the fat with the notion that a site must be some sort of fad in order to succeed on the Internet. This isn’t true. The purpose of a Website can be complex and broad in scope. However, the point is that even if a Website production’s purpose is complex, it still must stay focused on the original intent.
Ebay sells anything and everything on the planet. They sell things that no one could have ever imagined. However, the theme of the site is online auctioning. They have stuck to this and developed features in line with the simple idea that they are an online auction house. The founders could have decided in the early stages to branch off and compete with other successful online giants like Amazon, but they stuck to auctions and became a multi-billion dollar business.
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