Trend Setting to the Top - Start with a concept

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My thought is some sort of advice/self-help/wisdom sort of site.

Why?

Unfortunately I can’t find it now, but I read in a news story that if you removed gambling and “adult” sites from the equation, women now spend more money online than men. Since I’m not interested in gambling or “porno,” I’m going to focus on something that will let me target women.

So, my knee jerk reaction is “Mountain Lore: Wisdom from the Mountain” as a site concept (yes, I will be making money with this too, stick with me and you’ll see how).

The problem is, what keywords do I focus on? Knowing that will help to give my site direction, so it’s good that this is being done BEFORE I build the site. However, even if your site is already built, you benefit greatly from the exercise because it helps you to refine your site.

Any way, potential keywords are, without going too crazy (I’ve got space considerations with the article to think about):

Life lessons, lore, wisdom, self help, poems, poetry, love, health, money

Now, I could try plugging that entire list into Google Trends (www.google.com/trends), but it wouldn’t do me much good because it only looks at the first five items on the list. That means running the first five, getting rid of the duds, then running the rest.

Doing this I quickly throw out the life lessons, lore, and self help keywords because these just don’t get quite the same query traffic.

At this point I think it’s fair to take a little detour. When you pop open a search engine, what are you looking for? The answer is obvious. You're almost always looking for information. A search engine user almost never puts in the keywords looking to buy something right then. Often, by the time a person is looking to buy something online they already know who they’re buying from.

That’s why the site I’m building right now is a content/information site. This will let me build trust, even a relationship, with my future customers. They’ll know me, like me, trust me. When I start selling them things based on my site, it’ll be better received.

Next: Plugging in the keywords >>

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Comments On: Trend Setting to the Top
   · The problem is that this leaves you with a cyclical business. Like making the SEO...
   · At the other end of the spectrum, you can use Google's adwords search tool to find...
   · This is a great idea for an article, I look forward to watching it unfold. I'm sure...
   · Unless you're suggesting that search optimization shouldn't be done at all, I think...
   · I've done that and used the yahoo/overture tools for the same thing.
   · There are a slew of big name marketers with huge budgets that have done studies to...
   · Oh, and to use your own example "self help book reviews" ... that is exactly what...
   · Awesome article Danny - as usual! Its great to have you back writing again, looking...
   · A lot of it pretty much comes down to semantics, I certainly understand the point...
   · You say to bold your keywords. Does this need to be done? If so, how do you do...
   · don't bold all of them .. just somewhere in a 2 line intro of your pageI could...
   · You're right. If you bold those words everytime they are on your page you'll get...

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