Trend Setting to the Top
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In this series I am going to build a site from scratch and show you many of the steps I take to get a site to climb the search engine rankings. In many ways it’s going to be like looking over my shoulder as I show you what you have to do to get your own site to the top positions.
In this recent article by Terri Wells you were told about one of Google Labs latest projects, namely Google Trends (www.google.com/trends). At first glance it seems like this tool will be of primary importance for advertising.
Indeed, this will be a great tool for deciding what and where to advertise and expected impacts (and even budgets).
However, this tool is also invaluable for your search engine optimization activities, particularly now that Google is beginning to get very geographic/regional in the way it returns results.
By keeping an eye on your various search terms, and comparing them against each other, you now know which search terms to emphasize, which you may want to consider “removing” from your search optimization efforts, and so on.
Lets put this together with a real world example. As I said, I’m going to be building a site from scratch. I’m going to show you how to get that site to rank well. I’m also going to give you a KILLER business model that you can apply to any business.
As of this writing, the site does not exist yet. I’m going to use Google Trends to help me narrow down what I should be targeting the site towards. You’re literally going to watch the site grow and evolve with each article.
Next: Start with a concept >>
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