The New Basics for Email Strategies - Get Feedback
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Do you want to ensure that your subscribers unsubscribe from your list? That's very easy to accomplish; just keep pushing your emails to them like direct mail letters. For good meausre, flood their boxes without getting feedback by asking about their opinions, demography or preferences. Keep that up and someday, your email will become the victim of the unsubscribe button.
Cleaning your list is quite important since it ensures that anybody whose email address was added to your database by a third party actually wants to receive your email. You should also have a verification page for all your first time subscribers! Feedback will ensure that you get important information about your users that will enable you to make real time decisions concerning micro segmenting your data base for better mail marketing. That means you will be able to direct specific emails to specific segments of the market. Feed back will ensure that your spam complaints are kept to a minimum, and in certain situations, your unsubscribe button can be the best form of feedback as well as the best form of protection you can get for your product.
When the Unsubscribe Button Becomes Your Best Friend
During a convoluted case of online fraud detection which I did for a friend, I subscribed to a website in order to make queries about their products and services; after the successful sting on a particular individual, I clicked on the unsubscribe button for the web site's (boring) newsletters. I didn’t need the newsletter any longer and I didn’t want any clutter in that particular box.
Unfortunately for me (and for them) they didn’t respond to my unsubscribe request, and kept sending (unsolicited) mail to my box. Effectively, this is spam. In regard to that newsletter, I'm considering either clicking on the “report spam” button, or simply reporting the company to a blacklist site.
What did they do wrong? They didn’t take feedback, they didn’t unsubscribe me when I requested, and they send me spam. There are worse things than losing your subscriber, one of which is being considered a spammer by a block list or an email service provider. The repercussions vary from civil suits to criminal prosecution -- and no, “they” don’t hate you, and it's not a conspiracy; you caused it by not unsubscribing your users on request. The unsubscribe button not only keeps you from getting blacklisted (temporarily in most cases), or possibly thrown into jail (only reserved for severe offenders); it also gives you a rather belated opportunity to offer your customers superior service.
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