The Changing Faces Of Google Adwords And Overture - Similar Yet Different ' What Does This Mean For The PPC Customer'
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Both Google Adwords and Overture want to keep their clients, and attract new ones. The change in their interfaces shows this, and one might think that Overture is trying to be more like Google, and Google trying to be more like Overture. Both Google Adwords and Overture took good features from the other, and implemented them.
Although they are becoming similar within their management systems, there are key differences that still remain. Their bidding models are different and in Overture, in order to be at the top, you need to bid the highest. In Google, your position is measured by your bid, as well as the CTR of your ad (Relevancy, according to Google). Overture has a minimum CPC of $0.10, whilst Google's is $0.05. Their destination sites are different (Overture together with Yahoo! etc., whilst Google with AOL etc.) making both Google and Overture hot contenders when creating your PPC campaigns (if you have top listings in both, your listings are seen within 90% of the search market).
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