The Changing Faces Of Google Adwords And Overture - Overture's Conversion Counter ' Will It Convert Well'
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According to Overture, "Conversion Counter lets you see how well Overture listings are performing by measuring the number of clicks that lead to conversions on your site".
A conversion could be a sale, newsletter subscription, download or any other type of action that leads to results.
The main advantage of this feature is that we can gain much more insight into campaigns and how effective they are. We can understand which keywords bring quality traffic and sales, and which just cost money and don't convert to actions. The Conversion Counter allows you to view information by multiple periods ' day, week or month. This feature, which Google Adwords is lacking, puts Overture one step ahead with customers who want to actually track results and ROI.
Next: Similar Yet Different ' What Does This Mean For The PPC Customer' >>
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