The Changing Faces Of Google Adwords And Overture - Overture's New Features
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* Easier management of campaigns
* Account summary with detailed information
* New match types including:
- Exact Match ' displays listing exactly as submitted plus plural and misspellings.
- Phrase Match ' displays the exact match results plus any other keywords before and/or after the keyword phrase.
- Broad Match - displays the phrase match results plus any other keywords before, after or between the selected keywords.
- Keywords Exclusion ' The ability to add "stop words"
- Conversion Counter (an important feature that allows you to track your Overture listings that lead to conversions. This will be reviewed separately)
- Campaign status - online/offline modes (great feature allowing the user to switch campaigns online and offline. This is good for campaigns that work better at certain times of the day, days of week etc. ' day part bidding)
Next: Overture's Conversion Counter ' Will It Convert Well' >>
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