The Changing Faces Of Google Adwords And Overture
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Recently Google Adwords and Overture, leaders of the PPC market with a total of 90% of the market, changed their interfaces and upgraded their systems. This article will discuss these new changes, why there was a need for change, and will also analyze what this means for the PPC customer.Recently Google Adwords and Overture, leaders of the PPC market with a total of 90% of the market, changed their interfaces and upgraded their systems. This article will discuss these new changes, why there was a need for change, and will also analyze what this means for the PPC customer.
In the past, Google Adwords and Overture had different solutions to running and managing their PPC ads and interfaces. Both had advantages and disadvantages but we can see from the new features that they have introduced, that these 2 leaders are become more similar than ever.
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