Starting A Good Virus - Making it Pay, Without Being Commercial
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Of course, an inspiring viral video that gets passed around, talked about, and linked to, does you no good if there isn't some sort of tie into your business that allows you to monetize all of that traffic.
The question then becomes, how do you do that without alienating the viewer of the video, or simply making people think that it is just some commercial piece of junk?
It is a fact that on the Internet most people do not like openly commercial content With some exceptions … the high production “movies” put out by BMW being a good example). People truly are looking for content that seems to be unbiased, and free. That means you must walk a very delicate line between referencing your business within the context of the video you have created. Usually the easiest way to do that is to simply plug some sort of acknowledgment, or a "produced by," or something like that at the very end of the video, usually as a black screen with white text.
Your other option is to "lampoon" your business a little bit as part of the video, sort of make it the butt of your own joke. By doing that you can control the way in which your business is "joked about," and therefore control how people think of your business. In fact, going with this option gets people thinking of your business in general. And because they are not thinking about your business in some negative manner, this may be one of the most powerful techniques you can use. Getting people to think about your business and talk about it to their friends, to their neighbors, and to their email acquaintances, will certainly drive traffic and sales.
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