Starting A Good Virus - But Not Just Any Video...
(Page 2 of 4 )
Now if you think that slapping just any audio file or any video file there is going to do the job, you're wrong. Yes, Google might give you a slightly better ranking if you occasionally add "just any" audio or video file to your site. The truth of the matter, however is that if you want truly amazing rankings on Google, if you want truly massive amounts of traffic, and you want those things very, very quickly, then you have to go one step beyond.
What you need to do is start thinking along the lines of the Submissive Chicken. I don't know if you remember, but that was a viral marketing campaign put out by Burger King that made Burger King one of the top fast food restaurants for high school and college “kids” almost overnight. The submissive chicken web site also drove to the top of Google in a matter of weeks.
What I am referring to specifically is coming up with video that is very likely to be shared, past around, linked to, and so on. Now doing that is admittedly not easy. If you want something that people are going to talk about, that they're going to e-mail to their friends, that they are going to post about on their blogs, then you need something inspiring, something funny, something controversial … something worth talking about.
And simply creating the video isn't enough. You need to post your video and a transcript to Google video. Then make the video file available as a link for your web site. Once that is done, you begin passing around the link to your web site to every single person you can possibly think of. Your friends, your neighbors, people in your email box, people that email you, anyone and everyone. If you think about it, that is how most viral things spread. People simply begin telling other people about it. In your case you need to start your own virus, and the way to do that is to begin talking about it.
Now understand the video has to be worth talking about. It has to be something that other people are going to understand, love, despise, find disgusting, find funny, or something like that. My point is it absolutely must be worth talking about. I know I've said that several times in a very small amount of space; you could even say it was redundant. That is because it is so important.
What you're doing with this technique is quite literally called "building buzz." Having buzz about your business means more traffic for you. It'll create more links to your web site, drive you higher in Google, and do it faster than any other technique I can think of (yes, ANY OTHER technique).
Next: Making it Pay, Without Being Commercial >>
More Website Promotion Articles
More By Danny Wall
