Starting A Good Virus
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Before I go into the article itself, please keep in mind that this is part of a series and there have been two articles in the series already. To give you some background, this series is building a web site from scratch to show you some of the most powerful techniques, tricks, methods, or whatever term you want to use, for ranking well in the search engines, specifically with Google.
The web site can be found at loveandhealth.blogspot.com. In the first article of the series we mostly focused on on-page optimization factors that Google considers important in ranking a site when the spider begins indexing. In the second article of the series we talked about a secret link building technique that very few people use, know, or understand.
That link building technique is so powerful that it has resulted in the test web site getting several thousand hits after being in existence little more than a couple of weeks. It has also resulted in a mailing list getting nearly a thousand people in only a few days. I cannot stress enough the power of the technique discussed in the second article; if you have not read it yet, I highly recommend you do.
The first article can be found here; the second article can be found here.
Now that the housekeeping is out of the way, let's go into another extremely powerful method for building links and driving your way to the top of Google very, very rapidly.
As many of you know Google is a big fan of sites that constantly add new content, and have that content slowly change over time. This does mean that as a general rule blogs or “authority sites” tend to rank at the very top of Google well above e-commerce sites.
However, the thing that many people miss is that not only does Google like new content, it likes to see different types of content, even when it cannot actually read or index that content. A good example of this is occasionally adding new audio or video files to your web site. Now if you're going to use video on your site, it is also a very good idea to have that video available through Google Video.
Next: But Not Just Any Video... >>
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