Selling Your Vision in Your Ezine - Make Them See It!
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It is one thing to have a vision; it is another to say it. I've adapted the next section from Michael Katz's article on getting more clients by getting more "vision" at Blue Penguin Development. It illustrates how to match your product with your service.
Vision: "Small businesses deserve a way to inexpensively generate targeted leads."
Service: pay per click marketing from Take Aim Search.
Vision: "Having a chronic illness doesn't mean you can't continue to thrive in the workplace."
Service: coaching from CICoach.com.
Vision: "Simplicity."
Service: web demos and presentations that connect instantly from Glance.net.
The connection between vision and service must be made by the user, so that he or she will actually buy your service after buying your vision.
Other illustrations include:
Vision: "You can build your online business with minimum technical knowledge."
Service: web design from Site Build It.
Vision: "You can learn how to increase your memory capacity without stringent exercises."
Service: resources and coaching from iMind Consult.
Vision: "Bring your brand to life."
Service: core branding services from www.adstratcom.net.
Next: Make Your Vision Real to Yourself >>
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