SEO Tips from International Experts - Site Promotion Tip: Optimizing with Page Titles
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Most articles about search engine optimization say that you should optimize for as many keywords as you can, meaning that every new page you create must have a different title, optimized text, etc. This is not entirely accurate, especially when optimizing small sites.
If you have a small site, it probably doesn’t have much information, and maybe about one or two themes. If you check Overture’s Search Term Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion) you’ll notice that most of the traffic goes to one to four keywords for each theme people search. If you are planning to create or you have a small site, you’ll want to get the best results for the most searched terms.
Don’t waste your time optimizing each page for a different keyword; you’ll end up with a lot of optimized keywords that do not get any heavy traffic despite having a good rank, and the ones that could get you tons of visitors per day won’t rank well at all. How do you get around that? Optimize the site for a few keywords. Don’t get me wrong. I’m not saying that every title, text, etc. must be identical in each page of your site. What I’m saying is that those keywords must be in every page.
Let’s take an example: if the most searched term is “Art”, the title of the main page should be optimized, for example, “Art”. All other pages must have the word “Art”. As a result, Dali.html should be optimized like this: “Dali - Art”; Picasso.html: “Picasso - Art”.
Here’s a brief example. Your new site is about an online museum of art, focused on the keywords “Museum of Art”.
Main page title: “Museum of Art. The best museum of art online.”
Picasso.html title: “Pablo Picasso - Museum of Art”
Dali.htm title: “Salvador Dali - Museum of Art”
This might look simple, but keep in mind that most people would place “Museum of Art” in the index and not in the other pages. By placing the phrase “Museum of art” in every page of the web site, you are giving it more power. You can even rank higher than a web site with thousands of inbound links that forgot this technique.
This article was written by Julian Yanover is a well recognized SEO expert from Argentina, with hundreds of optimized web sites and the owner of the Spanish SEO Firm SEOHome -- http://www.seohome.com/. Contact him at info@seohome.com
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