SEO Tips from International Experts - B2B Sites
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Only one action is to be seriously considered if your offer is a business to business (B2B) one. In this case you should promote your business in Virgilio’s directory through Italian Yellow Pages Company (Seat Spa). Unfortunately this promotion is quite expensive (also because you will need a point of reference/distributor in Italy) but it guarantees an excellent visibility return for B2B offers.
For B to C (business to consumer) offers you should necessarily use proper Italian language to have a chance of success, because in Italy (as in Germany and France) English is used and well known only in business activities and a very small part of the population is really able to use it in a commercial evaluation).
Beside the Search Engine friendly “textual image” of your pages, it will consequently be really important to take care of contents and language used.
This rule is even more important for email activities. A well structured email action will have no possibilities of success if targeted to final consumers and written in English. Moreover in Italy from January 2004 has been approved a very strict privacy code which considers opt-out actions and spamming activities exactly on the same level and punishes all people responsible for these practices very seriously (even with arrest and other severe penal consequences).
As final general statement we can say that a site optimized for the indicated SE, possibly written in Italian (with serious concerning to contents) and with a good refreshing rate will have in the medium period a good chance of success in Italy (as in all the rest of the world).
This article was written by Italian SEO expert, Gianpaolo Lorousso. His website is http://www.gplorusso.it/index_eng.htm and he can be reached at: g.lorusso@vodafone.it
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