The question has arisen in professional circles as well as with those who have never hired an SEO Specialist before. What should you expect from your SEO in the way of ethics? There have been many responses, many opinions, as well as many suggestions; but one thing they all have in common: Website owners should be able to hold the SEO to a particular code of conduct.
The SEO Code of Ethics
There really is no official code of conduct for SEOs, because there is really no industry standard on what good SEO is. But does that mean someone cannot reasonably expect certain standards from an SEO consultant or company? Absolutely not. In fact, there are definitely some things you should hold your SEO to, and if they fail in these areas, you have every right to get rid of them.
So what are the ethics an SEO should adhere to? Originally, I thought this might be an easy article to write, but boy I was wrong. There are so many different points out there that have been talked about, that I really had to narrow concepts down, whittle out ones that were no-brainers, then added them back in just in case, and finally I’ve compiled a list of many of the things a professional SEO should and shouldn’t do. My list has come from conversations with clients about nightmare SEOs, ideas from our SEO Chat forums, from other SEOs and SEO sites, from other people who deal with web sites, like hosting companies, and from my own company’s standards. If you think about it, that’s a lot of research!
I wanted to group these things into categories, but that seemed difficult at first. But I was able to manage to put them into some areas by certain criteria and related ideas. I apologize if they overlap, but they will, and even though I’ve tried not to list them in order of importance, though it may seem that way, I assure this is not the case.
Website Promotion 
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