SEO Clients to Avoid - Bad Expectations
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Maybe it’s all those ads and spam emails that guarantee high rankings, but sometimes you’ll see a client who expects an SEO campaign to start having an effect instantly and to cost hardly anything. Lee Rummage, writing for HowToAdvice.com, described several variations on this theme. There’s the “Gullible and Not Letting Go Client,” who tells you that he knows of several services “that will submit my site to thousands of search engines for $29.95” and will take his business elsewhere if you can’t do that for him. Then there is the “I Will Never Trust SEO But I’ll Consider It Anyway Client” who will probably go with that cheap service.
Somehow such clients never seem to realize two important points. First, it’s generally a truism that you get what you pay for. Second, if you’re in business and throwing good money at something that is supposed to promote your business, you really need to understand how it works. Otherwise, how are you going to tell whether your efforts have been successful?
Another client with bad expectations is the client that needs everything yesterday. Speaking from the experience of having had a boss who needed everything yesterday, you will find that the stress will not be worth it. If you do decide to take this client on, you should raise your prices accordingly for the expedited service. Remember, your time is valuable.
I’d still advise against taking on the “I need it yesterday” client, however, because this client might also expect to see results yesterday, too. And they may not stay still long enough to listen to your explanation that SEO is not that easy and it often takes months or even up to a year before you start getting first page rankings in the search engines, depending on the competitiveness of their chosen keywords and a dozen other factors.
Next: How to Avoid Being a Bad Client >>
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