Review: the MindValley Way to Ecommerce Success - A Lot to Cover
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One thing I can say with certainty is that if you really want to take in all the information in this e-book, you won’t be able to just breeze through it in one weekend. I couldn’t. Given the cover price, that’s as it should be. This isn’t just theoretical material, either; if you’re putting together an online business, or have one running already, the step-by-step format and case studies will help you see how to apply everything in the e-book directly to your business.
A number of themes stood out for me that MindValley addressed from several angles. One of them was the importance of automation, and ironically how it lets you give the appearance of greater personalization. If it weren’t for autoresponders, how could we send all those personalized emails? But more specifically, the importance of knowing your audience hit home. That affects everything, from the keywords you choose to the timing of your newsletters.
Another point that struck home was how little changes can make a big difference. For example, in the section covering PPC advertising, MindValley showed how changing one word in an ad significantly raised their click through rate. Naturally, the e-book recommended that you experiment continuously, and measure your results.
I was pleased to see that MindValley is trying to keep the book up to date. In the PPC section, for example, it does discuss Google’s new site-targeted advertising in some detail, and I know that hasn’t been around very long. (It’s very lukewarm about actually using that form of advertising, though, arguing that users who click through from contextual advertising don’t convert as well as users who click through from ads that show up next to search engine results).
Overall, I found this e-book to be a good resource for those interested in starting an online business. It’s rare to see quite so much good, well-organized information collected in one place.
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