Review: the MindValley Way to Ecommerce Success
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There are a lot of books and resources available aimed at the would-be online entrepreneur. If you really are just starting out, though, how do you know you’re not going to be taken for a ride? You could do worse than to take a look at this e-book offering from MindValley Labs.
It’s not often that I get the opportunity to review a book valued at $297. Being something of a traditionalist, I was a little less than thrilled with the fact that it’s an e-book rather than a good old-fashioned page-turner. But there are some compelling reasons for this format. For one thing, it covers the topic of ecommerce, including search engine optimization. I don’t have to tell any of you how quickly that field changes. By creating an e-book, MindValley Labs (http://www.mindvalleylabs.com) can update weekly, keeping the content fresh.
There’s another good reason to put “The MindValley Way to Ecommerce Success” in the form of an e-book. Each chapter (or “tactic,” as the company prefers to call them) includes a number of links to click on that take you to appropriate related resources. For example, one of the early tactics explains how to price your products, and links to a spreadsheet that helps you do the math. In the section on pay-per-click advertising, there’s a wealth of clickable resources to help you create a PPC campaign.
The authors of this e-book certainly have experience in ecommerce. Michael P. Reining worked at eBay, where he served as Senior Manager of New Venture Strategy. It was Reining who conceived of the idea to purchase Skype, a bold move (though admittedly one that has yet to pay off in the eyes of many). Vishen M. Lakhiani was the Director fo Sales for San Francisco-based Legal Match, and headed their New York expansion. Anita Patwardhan has marketing experience with Google, Applied Materials, and CASEMaker, with a strong background in optimizing pay-per-click campaigns.
This e-book is not exclusively about search engine optimization or search engine marketing. But it does cover that topic in a fair amount of detail, and it shows how everything in a good online business interconnects (with tactics regularly mentioning something that is covered in more detail in a later or sometimes earlier tactic). It’s likely that you’ll find a great deal of interest here, especially since SEOs and SEMs often handle other aspects of their client’s campaigns (such as email marketing).
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