Promote with Press Releases - Press Releases as SEO
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Be certain to archive all of your previously distributed press releases on your website. Make them available to the media and the search engine spiders at all times. Your press releases are full of keyword rich content that will enhance your overall search engine rankings. Even an unused press release can perform powerful service as a search result page for your site.
Be sure the press releases are included in your site map and have easily followed keyword text links. Link them back to pages that provide background to the news angle being covered. Be sure the link includes the appropriate keywords. These links will enhance your search engine results.
Your site will receive valuable incoming links from all online media, and from many online versions of offline media as well. Links from media sites, who are often authority sites themselves, are strongly themed to your site. Not only will they enhance your Google PageRank and incoming link totals, they will go far toward establishing your website as an authority site for your keywords.
Make your releases available along with an entire press kit. That kit should include company information, biographies of key personnel, and all previous releases relating to your business. You will need them for journalists when you are contacted about an article. Along with maintaining a hard copy version, the online press kit will provide benefits too. The press kit's keyword rich content will add more value to the search engines.
Conclusion
By sending out targeted press releases to online and offline media outlets who cover your industry, you can receive valuable free publicity. That media exposure is better than any amount of paid online or offline advertising. By being the topic of a news story, your business gains almost immediate stature as an expert in the field.
By forming and maintaining available, reliable, and honest media contacts, you can also be quoted as an industry expert in other news stories. Keeping the channels open with the media will help you. Talk to the various journalists and editors in your business area. Send them informal story ideas, even if they are not about your own company. You may still be quoted in the resulting article. Your own press releases will receive a warmer reception when you send them too.
Don't forget to archive your press releases on your own website. They will add keyword rich content for the search engine spiders to feed upon. The added content factor gives your press releases double value; they can be news, and they can provide website content.
Press releases can help your business reach new customers and clients with free publicity that money simply can't buy. Find a news angle in your business. Send out your press releases today.
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