Promote with Press Releases - Sending Out the Press Release
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Send your press release to the online and traditional offline media who cover news stories in your industry. If the news angle you have chosen has wider appeal, feel free to send it to other media who cover that news area. Avoid sending your release to media who would have no interest in your story. Don't ever be seen as a spammer. Your future releases will invariably wind up deleted if you are regarded that way.
While everyone imagines their story in the big city daily newspapers, they are only the tip of the iceberg. For them, your best bet is the business or technology section. Don't overlook small weekly newspapers. Their distribution is local and their readers are your potential customers. Often pressed for time and staff resources, they may publish your release as is.
Many trade and industry publications, both online and offline, publish news stories in your industry. These highly specialized and targeted publications are read by those people in your business area. These magazines are very interested in receiving interesting and informative stories about your business, personnel, and products. They usually have special sections pertaining to those matters, and need stories to fill them.
Don't forget to send your release to the many Internet press release distribution sites. They include http://www.prweb.com, http://www.pressreleasenetwork.com, and http://www.internetnewsbureau.com; among others. There are many more available with a search. These sites let you post your press release, either free or for a modest subscription, and are available to journalists worldwide. Be sure to post your press releases on those services. Being picked up by an unknown media outlet could lead to new contacts in the news industry.
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