Podcasting: Why Bother? - Instant Coffee, Instant Mail, Instant Podcasting
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Needless to say, everybody has an MP3 player (okay, not every body) and a lot of them even have video iPods. People want everything served up in a form which they can easily carry around if they find it compelling, intriguing or interesting. Now I don't save my emails but if I get a very interesting one I print it out. In contrast, I always have my favorite ten tracks in my MP3 player -- so whenever I want to listen to "Stronger" I just push a button.
So what about that Motley Fool piece on when to sell shares? Well, not only is it not in my email, it's still online, and I can't remember the details exactly; I just read it once and... Okay, before I lose you, Motley Fool could have done an audio rendition of their article and made it available for download, and their ezines (which always have this link back to their site before I can read ANYTHING!) should have a syndicated feed for podcasting.
Now note that Motley Fool offers advice on financial matters and may need to have their legal terms on the same page. Still, this is not just about fool.com; most web sites that offer regular ezines can easily create audio podcasts, giving their subscribers more options and also giving themselves more marketing options, such as YouTube and other video aggregators. In this world of instant gratification, web sites like Motley Fool delay the user! Again note that I am just using Motley Fool as a model; I actually believe their products are more helpful to the user than to themselves.
Upside Potential
When it comes to creating podcasts, you can do no wrong. With an estimated ten billion mobile devices to be connected to the Internet by 2010, and every manufacturer of consumer electronics making sure that their mobile devices can play pretty much everything, tools that are commonly found in the average person's pocket, (phones, organizers, handheld video games) can now play audio and video in MP3, MP4 and other digital formats. The digital streaming market is a booming market, especially for videos. Analysts like Piper Jaffrey project that most money in online advertising will move to video ads and not predominantly stay in the text-based ads, which is the situation we have today. The downloadable digital streaming media market is just set to explode.
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