It’s important the exchanged articles are relevant to both websites without being blatantly self promotional. The best traded content fits seamlessly with the information already appearing on the receiving site.
Returning to our example travel site can contribute information on honeymoon trip planning to a wedding site. The returned article can recommend techniques of working with newlyweds as a target travel market. Both websites receive important fresh relevant content, with value for both their visitors and for the search engines.
Be sure to add a brief author’s biography, and a short unbiased description of the home website. Providing impartial information, along with the article, provides more credibility than marketing copy. There is plenty of opportunity to convert the visitor traffic to customers when they click on the link to your site.
Be sure to remember to add that link back to your website. As with all incoming links, it’s expected the link anchor text contains your most important keyword phrases. There is another possible benefit available in this situation, however. Within the link text itself, there is an opportunity to aim directly at the target market segment reading the article.
Alternative anchor text gives you another set of important keywords, to attract potential customers and gain added search engine value. Remember, the goal of the article is primarily visitor traffic, with the search engines only a secondary concern.
Trading articles is a great way for two webmasters to help one another, and receive some very tangible benefits. It’s a true win-win situation for everyone.
Website Promotion 
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