Making Social Media Optimization Work for You - Tips to Help You Get Noticed
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Dan Zarella wrote nine tips for SEO Scoop to help readers get the most benefit out of a linkbaiting campaign conducted through social media. He covered a number of themes that stand out. Once you’ve created content that is worth linking to, you’ll want to keep these points in mind as you post links.
Most social media sites let users submit a particular link only once. That means you need to submit something you think will catch on the first time you try it. With that in mind, look at your home page. Honestly, do you think someone in the mood to read an interesting article or a funny story or similar item is going to like your home page? The vast majority of home pages do not make good linkbait. So never submit your home page to a social media site.
Focus on your keywords. Social media optimization is still a form of SEO, so keywords are still important. They belong in the title of your link as well as its description. Remember, this text will be used by the major search engines when they pick up the link; anyone who blogs about the link will also use the link’s title as anchor text.
Speaking of blogging, you want to encourage others to blog about your link. You can do this by asking for opinions or asking an open-ended question as part of your comment/description when you post the link. Think of your link and the content it leads to as a way to start a conversation.
In fact, encouraging a conversation was a major theme I noticed in Zarrella’s tips. You may even think of it as encouraging multiple conversations in different locations. You want visitors to comment on the link in the social media site. You also want them to take the topic back to their own blogs to talk about. And if you have a blog with comment functionality on your own site, it would be great to see comments about the link there, too. The more places you encourage a conversation, the greater the chance that someone will see it, wonder what the buzz is all about, and maybe even join the conversation. Think of it as electronically harnessing word of mouth. Create the right kind of buzz, and you will see your reward in greater traffic. Good luck!
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