Linkbait, Social Networking, and Hardcore SEO - Advertising with Class
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After all that emphasis on doing things without engaging in self-promotion, you might think that Martinez is totally anti-advertising. He isn't, but you must learn how to do it right. That's why his eleventh and twelfth tips are more or less companions to each other.
The key to successful advertising online is not to be loud and in-your-face. It is to be short, sweet, memorable, and smooth. So Martinez's eleventh tip is to "Write 10 blocks of ad copy (no more than 25 words each) every week. Place them on the Web where they won't offend anyone." This is one style of writing where you can never get too much practice. And as your audience and venues change, you can change what you're writing to go right along with it.
Not sure where you can use such ads? Think about your AdWords campaigns. Better still, think about meta description tags. That might help you avoid using expressions that make consumers want to cry because they've seen them so many times, like "proudly announces," "best prices," and more. As Martinez urges, "Be informative. Be compelling. Be classy."
Martinez's twelfth tip echoes this one, on a larger scale. "Write 1 full-page announcement about your Web site each week. Post it some place where it won't offend anyone." A single page is about 250 to 400 words, depending on things like font size, headlines, etc. This is your chance to show that you know how to be informative without being pushy, and to think of what your reader wants without boring them with yet another ad. Martinez thinks it's important for you to "spend some time promoting your site while you learn how to become a better search optimizer." There's another reason to do this, of course, which applies to every hardcore SEO tip given out in this series: "practice makes perfect." Here's hoping you enjoy perfecting your SEO skills!
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