Link Building Outside the Box - Working with Formats
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You probably have a blog for your company, but do you do a podcast? “But that’s so much trouble!” you say. Actually, it might be less trouble than you think. Odiogo.com offers a free service that lets you turn your blog or any textual content into an audio format. Once you have a podcast, you can submit it to all of the podcast directories. Like magic, you’ve gained lots of new, legitimate links.
Do you sell software? Is it available for download only from your web site? You can do better than that. You don’t have to give your software away, but you can create a demo version of it and turn it into a Portable Application Description (PAD) file. Here’s an article that explains what they are and why you’d want to use them. There are even free tools that will create PAD files for you. Once you have a PAD file, you can submit it to more than 1,000 download web sites, spreading the word far and wide about your cool software. They will link back to your site for the actual download.
Maybe, like me, you write content rather than code. Do you have an ebook under your belt? You’re in luck. There are a ton of ebook directories out there as well, and you’ll want to submit your work to these directories. Some examples are ebook2u, Wisdom ebooks and Published.com; there are many others.
Above all, remember that you’re dealing with the Internet. If you have an idea, someone else may already be doing it on the web. Sometimes that’s a bad thing, but other times it may work in your favor to help you promote your site. Good luck!
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