Link Building Outside the Box - Sites with Special Appeal
(Page 3 of 4 )
Some link building ideas work best for particular kinds of sites or businesses. For instance, if you’re one of the many people out there who are running or involved with a startup, you might want to give Killer Startups a look. The site reviews 30 Internet startups every working day, and lets its users vote on which ones they think will be successful. You can submit your startup for review using their slightly lengthy form; in addition to links, it’s possible that you’ll attract an investor.
If you have tried using social media optimization, you already know that creating resource lists for sites like Digg can get you links and traffic. But there’s another kind of site you might want to look at. It’s typified by The List Universe. The entire site is devoted to lists, such as “15 Lousy Video Games That Should Never Have Been Made.” As with other social networking sites, you have to register, but here’s a link to their submission form. The site also has its own forums. As with any social networking site, make sure the content you provide adds real value to the community; you don’t want to be perceived as a spammer.
Do you think you have a really cool site? You might want to submit it to Cool Site of the Day then. This site specializes in reviewing the most interesting sites around the web that they can find. It’s a great chance for you to get a link – and hopefully lots of visitors as the site’s readers stop by to check you out. Cool Site of the Day has inspired imitators; the Sci Fi channel features a Cool Site in its newsletter, for instance. So if you’re not sure your own site is “cool” enough, you might be able to find a site that does the same thing as “Cool Site,” but covers your own field.
Of course, one of the coolest aspects of Cool Site of the Day is that it’s just well-known enough to have the kind of “ripple effect” you see for Digg. Journalists looking for something to put together quickly may check out the Cool Site of the Day and write it up. And since it’s on the Internet, the journalist could be anywhere in the world. Roach mentioned that sites featured on Cool Site of the Day have turned up on the BBC News website, USA Today, and other media outlets.
Next: Working with Formats >>
More Website Promotion Articles
More By Terri Wells
