Insider Secret To Killer PR - Getting the Word Out
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Now that your article is written, you need to get other sites to carry it. You could try contacting sites individually, but that would be time consuming and doesn’t come with a high chance of getting many sites to carry your article.
Instead, I recommend using something called an article directory.
Article directories are useful to webmasters that need content because they can go there, find something they think would be interesting to their readers, get a copy, and put it on their site or in their email newsletter. For people like you, they are useful because placing an article into the directory gives you an inbound link (more on how this is so in a minute) because of the article placement, and it gives you access to a lot of web site owners looking for content.
Because most article directories have been around for a while, they have a fair number of articles to choose from in almost any category -- so let me say again that articles with good, catchy, relevant titles are much more likely to get picked up by a webmaster than ones with a “regular” (meaning boring) title.
Some really good article directories are: iSnare, GoArticles, EzineArticles, and ArticleDashboard.
There is also a “directory of article directories” at www.arcanaweb.com/resources/article-directories.html that will give you lots of other directories to which you can submit your article.
However, with your article written, you may think that you’re ready to start submitting to the directories. In fact, you aren’t.
What you’re going to need to do is add a “resource box” to the bottom of your article.
A resource box tells about you and gives a link to your site. In other words, if you can write on the same subject your site is geared towards, you can use this technique.
In the resource box, talk about yourself and your site in the third person, as if someone else were talking about you. This is important. I’ll spare you all the whys and wherefores, but trust me on this one.
You may even want to check out a few of the articles and take a look at the resource boxes. Take note of the ones that appeal to you and model your own resource box after them.
The next thing that you will want to do before submitting the article is to wait at least one day, then reread and make corrections as appropriate. Submit your article AFTER that is done.
Will your article get picked up by hoards of webmasters? That depends on your article’s title, and its content. But even if it doesn’t, if you post your article to ten different directories, that’s still ten inbound links.
However, if you have a good title followed by a good article, it probably will get picked up, and if you have a good resource box, many of the site's visitors will also visit your site. These will be visitors that are already building a sense of trust that you know what you’re talking about and are very likely to become customers (assuming you don’t do anything to ruin that person’s trust).
On top of that you’ll be getting yet another inbound link, and all of those links will do wonders for your PR and your search engine placement.
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