Insider Secret To Killer PR

Before I go into the article itself let me do a quick recap. In this series of articles I’m building a site from scratch and this is the second article of the series. Follow along with this series, and you’ll learn how to do SEO for a site from the ground up.

You can find the first article HERE.  The site that is being built is at: http://loveandhealth.blogspot.com and I’m using a simple blog to illustrate that the most powerful strategies can be used on any site.  With that said, on with the article.

I’m a big fan of the search engines, and search engine marketing in particular.  Of course this probably comes as no big surprise.  However, what I really like are techniques and strategies which bring more benefits than just the “bump” in the SERPs that I get.

In other words, my absolute favorite strategies are those which give me a search engine benefit AND give me benefits in other areas as well.

As an example, we all know that content sites generally get better rankings than those that are just “stores.”

What if I told you that you can leverage you blog, or other content site, to drive your traffic from multiple sources while, at the same time, you’re increasing your inbound links and increasing your rankings?

For that matter, even if you don’t have a content site you can get this benefit!

Long-time Internet marketer Mark Joyner coined the phrase “Not all clicks are created equal.” It is that statement which is going to drive the multiple benefit, multi-traffic generation method that is possibly my favorite overall technique.

The point behind Mark’s statement is this: if you read on a site you know, like, and trust, about how great some other site is, it’s a given that you are fairly likely to visit it.  In fact you are much more likely to visit the site than you would be if you did a search and saw the site in the search result. This is true no matter how high the site shows up in the results. Just think, how many times have you done a search and NOT visited the first, second, or even third site listed? Right, I’ll bet it happens a lot.

Now, how often are you checking out some favorite site, and the site raves about how great something is? When a link is provided, I’ll bet you nearly always check it out.

The thing is, the site that is raving about the other site is not only giving the site the highest quality traffic possible, but the link also helps out the other site in the SERPs because of the inbound link.

And if the site that is doing the raving is also a high page rank site, then the benefit is even greater.

But what if lots of sites are raving about you, even sites that are PR 3 or 4?  Picture it: lots of them, all linking to you, all saying how great you are.

Think there could be some benefit there too?

Of course there is.

All those sites linking to you will give you a boost to your PR and almost certainly increase your positioning with Google.

All of that is fine and dandy, but the question becomes, how do you actually get that to happen?

And the answer is that it is somewhat easy – and not – at the same time.

The short answer is: write articles and get other webmasters to publish them on their sites. But there are ways of making the likelihood of easily and successfully accomplishing that task much greater than the simple statement I just made.

First of all, if you run a blog or other content site as part of your business, this task will be somewhat easier. But if your site doesn’t use one of those, don’t lose heart; you can still take advantage of this technique.

To demonstrate this technique in action, it’s time to create some content for my blog.

Now you may be wondering what content for my blog has to do with this, but stick with me and I’ll show you.

Anyway, I put up a few relevant posts for the site.  For the sake of this article, let’s say that I put up three posts relating to three different ideas, and the posts take place over a few days. (For an example of what I’m talking about, see the site at: http://loveandhealth.blogspot.com)

Now what I do is take TWO of my posts (you’ll see why I’m leaving one out later) and turn them into an article.  Some editing may be required to bring the posts together, but that’s okay.

Now what I need is a title. The title needs to be something catchy that will make potential site owners interested AND make the sites’ readers/visitors interested.

In this case, I’m going to go with “Two Mountain Wisdoms That Give you the Secrets to Love and Health.”

Before I go any further, let me say that the title may very well be the single most important item of the entire thing.  To get some Title Templates that have been scientifically proven to get people interested, send a blank email to titlemagic@getresponse.com.  

You can use those templates to give you ideas for titling your own articles to increase the likelihood that they’ll get read.

Now that your article is written, you need to get other sites to carry it. You could try contacting sites individually, but that would be time consuming and doesn’t come with a high chance of getting many sites to carry your article.

Instead, I recommend using something called an article directory.

Article directories are useful to webmasters that need content because they can go there, find something they think would be interesting to their readers, get a copy, and put it on their site or in their email newsletter.  For people like you, they are useful because placing an article into the directory gives you an inbound link (more on how this is so in a minute) because of the article placement, and it gives you access to a lot of web site owners looking for content.

Because most article directories have been around for a while, they have a fair number of articles to choose from in almost any category – so let me say again that articles with good, catchy, relevant titles are much more likely to get picked up by a webmaster than ones with a “regular” (meaning boring) title.

Some really good article directories are: iSnare, GoArticles, EzineArticles, and ArticleDashboard.

There is also a “directory of article directories” at www.arcanaweb.com/resources/article-directories.html that will give you lots of other directories to which you can submit your article.

However, with your article written, you may think that you’re ready to start submitting to the directories. In fact, you aren’t.

What you’re going to need to do is add a “resource box” to the bottom of your article.

A resource box tells about you and gives a link to your site. In other words, if you can write on the same subject your site is geared towards, you can use this technique.

In the resource box, talk about yourself and your site in the third person, as if someone else were talking about you.  This is important.  I’ll spare you all the whys and wherefores, but trust me on this one.

You may even want to check out a few of the articles and take a look at the resource boxes. Take note of the ones that appeal to you and model your own resource box after them.

The next thing that you will want to do before submitting the article is to wait at least one day, then reread and make corrections as appropriate.  Submit your article AFTER that is done. 

Will your article get picked up by hoards of webmasters? That depends on your article’s title, and its content. But even if it doesn’t, if you post your article to ten different directories, that’s still ten inbound links.

However, if you have a good title followed by a good article, it probably will get picked up, and if you have a good resource box, many of the site’s visitors will also visit your site.  These will be visitors that are already building a sense of trust that you know what you’re talking about and are very likely to become customers (assuming you don’t do anything to ruin that person’s trust).

On top of that you’ll be getting yet another inbound link, and all of those links will do wonders for your PR and your search engine placement.

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