How a Stunt Can Double Your Web Business - The Stunt
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That one stunt is to delete their homepage.
Now of course you don't want to just delete the page and leave it gone; only an idiot would do that. Instead, the "magic" in what I'm telling you here comes from what you put in place of the old home page.
Steps to doubling your business after deleting your homepage include:
- Sit down and figure out why someone should buy from you instead of your competition. The answer can not be "because my products cost less" either. You have to come up with some competitive edge other than price as to why your customers should do business with you over your competition.
- People that sit down and pop up Google or Yahoo or MSN and perform a search are always looking for one thing. I can tell you what every single search performed on the Internet is looking for right now. That's information. What you need to figure out is what information your potential customer is looking for when they sit down and bring up Google.
- Put together a "special report," an "eBook," or just a simple "article" that gives the potential customer the information they are after. Make sure that you answer any possible question they could have.
- Now spend just one hour and write an actual sales letter for item three above. What you want to do is convince people to part with their email address in exchange for you giving them the information. Pretend that someone is sitting next to you with a gun pointing to your head. If you don't convince every other person that visits your site to give you their email address in exchange for the information, the guy is going to pull the trigger and paint your walls with your own grey matter.
- Now, put that sales letter in the place of your old home page. Go to any of the "autoresponder" companies like aweber, getresponse, and so forth, and get an autoresponder account (do not use the autoresponder with your hosting company). Put your special report or whatever into the autoresponder.
- Make sure that someone that gives you their email address will be doubly opted in before receiving your special report (or whatever).
I want you to understand what you have right now. You have just started building a database of people that you know are interested in your products.
Now, instead of trying to have a "retail store" which tries to make it look like you are trying to be all things to all visitors, simply take ONE of your products, and create a sales letter along with a promotion for it, and send that sales letter to your customers.
In a couple of days, come up with some new information of interest, and send that out to your database of customers. Then, a few days later, send a sales letter for some other product. Or shoot, put on special a whole range of products, good only for the next 12 hours, and send people to a page to pick out any of the items in that range.
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