How a Stunt Can Double Your Web Business - Where is the Customer Relationship Online?

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In other words, 90 percent of all the Web businesses on the Internet right now are doing absolutely, positively nothing to create any sort of relationship with the customer.

Sheesh, 90 percent of all Web businesses aren't even doing anything to try and give the customer a sense of security that they'll get what is ordered, let alone give the customer a reason as to why it would be better to buy the product from that website over any other.

My point here is that 90 percent of all Web businesses are what I call "internet retail stores." You go to the site, and what you see is some products, some product categories, that sort of thing. A person either finds what they want, for the price they are willing to pay, or they don't, and leave.

So let me give you some facts.

"85% of All Visitors ABANDON a new site due to poor design" - cPulse

"50% of All Visitors are LOST because they can't easily find the content" -Gartner Group

And this leads to my third fact, which is that 70 percent of people who are ready, willing and able to buy online don't complete the sale.

Right now, 90 percent of the businesses on the Internet are letting 70 percent of their revenue just slip through their fingers. Nearly every business on the Internet is doing a horrendous job converting the traffic they get into actual customers.

Being the number one ranked site and getting tons of traffic is great. But wouldn't it be even better to actually convert that traffic into customers?

I would rather get 1,000 hits a day, and convert half of that into customers, than get 10,000 hits a day and convert one percent into customers. It is the second item that most Web businesses are trying to do! They get so concerned with search engine rank and getting traffic that they forget what they are doing it all for in the first place.

Now do you know why I'm saying that these folks need a good whack?

Right now, if most of the sites did just one thing ... just pulled one single "stunt" ... they'd easily double their business.