How a Stunt Can Double Your Web Business
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What is the big difference between a Web business and a bricks-and-mortar business? Hint: it has to do with what you come in contact with, but not the building itself. Danny Wall explains how to get that dynamic working for you.
How would you like to take just 60 minutes and double the amount of business you do on the Web?
I do a fair amount of business as a search engine optimizer, and seriously, most people that contact me need a good smack up side the head. I am not kidding you when I say that easily 90 percent of all the folks I speak with on a day to day basis could do just one "foolish thing" and double their sales overnight, without doing anything else.
Think about that for a minute. Ninety percent of all the people that contact me (and I do get more than a few calls) can double their business in one hour. More likely than not, your site is one of the 90 percent.
Let me ask you something. When you get in your car and drive to the store, other than products, what are you going to see? No, not the building, or the roof, or the shelves. You will see those things of course, but that isn't what I'm talking about.
What you'll see is people. There will be actual people you can speak to. Someone at the cash register to deal with. If it's a small store, the person at the cash register is probably a manager or even the owner. If you have a problem, there is someone there.
If the store is small, and you're a regular customer, you and the manager or owner may even be on a first name basis, saying hi to each other and asking about the family.
When was the last time you bought something online and you knew the name of the website owner? How many websites do you repeatedly buy from where you have ever been contacted personally by the owner of the website?
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