By sending out targeted press releases to online and offline media outlets who cover your industry, you can receive valuable free publicity. By being the focus of an interview about business in general, and your business area in particular, you and your company gain immediate stature as leaders in the field.
By forming and maintaining available, reliable, and honest media contacts, you can also be interviewed and quoted as an industry expert in other news stories. Bloggers will often gladly interview business and community leaders who are involved with their blogging area of interest.
Whatever you do, and wherever you have an interview, don’t use the time for blatant self promotion. Think of the audience first, and you will become a sought after business spokesperson.
| DISCLAIMER: The content provided in this article is not warranted or guaranteed by Developer Shed, Inc. The content provided is intended for entertainment and/or educational purposes in order to introduce to the reader key ideas, concepts, and/or product reviews. As such it is incumbent upon the reader to employ real-world tactics for security and implementation of best practices. We are not liable for any negative consequences that may result from implementing any information covered in our articles or tutorials. If this is a hardware review, it is not recommended to open and/or modify your hardware. |
