How Getting Interviewed Can Publicize Your Site - Getting to the Decision Makers

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Send your press release to the online and traditional offline media who cover news stories in your industry. If the news angle you have chosen has wider appeal, feel free to send it to other media who cover that news area. Avoid sending your release to media who would have no interest in your story.

While everyone imagines their story in the big city daily newspapers or on national television, they are only the tip of the iceberg. Don’t overlook small weekly newspapers, locally produced television and radio shows, and blogs. Their market is local, and their readers and electronic audiences are your potential customers. Often pressed for time and staff resources, yet with air time and print space to fill, they may contact you immediately to be interviewed.

Trade and industry publications, both online and offline, publish news stories in your industry and value interviews with industry leaders like yourself. These highly specialized and targeted publications are widely read by those people in your business area.

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