How Getting Interviewed Can Publicize Your Site - Find the News Angle
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Your online business has a newsworthy story. It may not be immediately recognizable, but there is news within your business. Because your business activities have news value, you need to get your story out there to be written. The standard means is by way of a written press release.
The first step is to find a newsworthy story. In the news business, that’s referred to as the “angle”. To find a news angle, many people suggest thinking like a journalist. An even better idea is to think like an editor. The publication editor will always want to know the news value of the story and its angle. It’s up to you to provide it for them. Send them a press release.
Make certain that the interview topic is of interest to their target audience. If your discussion will be only about how wonderful your products and services are, don’t expect many takers. People will see you as trying to gain a free advertisement and reject you. Instead, offer useful information about use of the products, some industry news, and some thoughtful business insights.
Be sure to stress your availability to be interviewed on the subject. Make certain that your release contains all of your online and offline contact information. Always remember to make yourself available. Members of the media have strict deadline times and you must adhere to them. If they can’t reach you for comment, they’ll talk to someone else.
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