Google Means More Than Search - Blogger and Picasa

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Blogger and Picasa

In a nutshell, Blogger is a blog publishing system. Therefore, it is an easy to use content management system specifically designed to maintain online journals (blogs).

This blog publishing tool was developed by Pyra Labs back in '99; they've constantly improved the system and turned it into a success. In 2003, Google acquired Pyra Labs and later on in 2004 they bought Picasa too.

Starting in 2004, Blogger was redesigned to incorporate Picasa. Blogger came out of the beta stage in December, 2006. This also brought new features, label organization, drag-and-drop template editing, as well as a complete migration to Google's servers. Everything is good!

(Screen shot of Blogger's main page)

We also cannot forget about AdSense integration. AdSense is also run by Google and it is an ad serving program. It's one of the easiest ways to generate revenue from running a blog. Another interesting feature is that Blogger allows the creation of "group blogs," which means multiple authors for the same blog.

I've mentioned Picasa, but what exactly is it? It is a freeware software application that automatically locates and organizes all of your pictures on your computer. You can keep track of your images, search for lost ones, make albums, but also manipulate pictures - add effects, fix common issues, zoom, and make slide shows, too.

Picasa is incorporated in Blogger based on Hello. Hello is a new application from Google that lets you share high-quality, full resolution pictures with your friends via the World Wide Web. It works like instant messaging software. Additionally, it is very secure because the data transactions are encrypted (128-bit AES). Oh, and it's free!

(Picasa2's main interface after a quick image retouching)

Summing these up, if you are looking for freeware image organizing software, then make sure you don't forget about Picasa. Who knows, you may eventually benefit from some of its "outrageous features." It's a really fast utility, jam-packed with features and outstanding aesthetics. Everything is so stylish, so beautiful, and so efficient!

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