Google Changes Everything … Again - It's not Manipulation
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Now, before I begin getting all of the flames in the comments section, let me say that the purpose for doing this is not to simply manipulate your site's visitors. The real goal is to provide your site's visitors with another service, more content, and an additional method you can use to build a relationship with your visitors. However, do not let me hide from the fact that doing this also helps to prepare for when Google starts their new addition to AdSense.
The other thing I cannot stress enough, is to make sure that you are not promoting something simply because it makes you money. If it is not a service you have used, tried, and like, then you should not be asking other people to try it. The reason for this is simple. If you promote something simply because it makes you money, and that product turns out to be no good, your visitors will blame you for having promoted it to them. Promoting a product for which you do not know the quality, or the customer service of the company producing it, is a fast way to put yourself out of business by accidentally promoting bad products.
Not only that, but by using the Google program to promote products that you are already familiar with, you can now provide honest, heartfelt endorsements for those products. In all honesty, it is the endorsement of a product which will get you the most sales. It will be through telling your visitors that you have experience with a product, that you have experience with the company, and that you find both to be exceptional, that you will get the most sales in the first place. Therefore, let me say again that you should only endorse or recommend products for which you are a customer.
Unlike with Commission Junction, where the number of available companies was still somewhat limited, I predict the new Google cost per action program that is being rolled into AdSense will draw a great many companies. Further, because of the economies of scale, affiliate marketers are likely to get paid much more money than they ever did under the Commission Junction program. The reason I believe this is because of Google's tendency to use an auction format. If you remember, when the AdSense program was started, the average cost per click was relatively low. However, as more and more people started using the AdSense system, prices were driven up (in some cases rather rapidly). I foresee the very same thing happening with the new cost per action system. In this case however, the prices going up will likely happen a great deal faster, thanks to the huge number of AdSense users.
I truly believe that Google's new program is likely to completely change the business models of many web sites on the Internet, just as the AdSense program did.
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