Google Changes Everything … Again - Remember the Web Site?
(Page 3 of 4 )
Now let's swing this into the web site that I am creating. It is one thing to have a blog that people will come to read and like. It is not exactly the same thing to have a blog which will actually convert visitors into people that will perform actions just because you ask them to.
To make the maximum revenue, you need to begin to condition your visitors to perform actions based only on your request, now. That means starting a mailing list (I personally like the one at getresponse.com) at the minimum. The reason for this is simple: by starting a mailing list and then asking your web site visitors to join that list, you are beginning the process of getting your visitors used to performing actions based on your request.
Now let me be absolutely clear. When you start a mailing list it needs to have a purpose. When you send messages to your mailing list there needs to be value to your subscribers for having received the message. If all you are going to do is send one advertisement after another, you'll quickly find that your mailing list has no readership. When it comes to mailing lists, the number of people on the list means nothing. What matters is the number of READERS that it has.
Now that does mean that you will need to come up with two sets of content: one set for your blog, and another for your mailing list. However, doing this will be well worth it. In fact, coming up with content for your mailing list need not be all that challenging. There are numerous "article directories" that you can find on the Internet using any search engine. Simply go to an article directory to obtain relevant, valid, articles for your business to send out. This way you can get other people to produce content for your mailing list for you for free.
So what does that mean for the web site we are building? The answer is simple. A mailing list will need to be created, and you will need to have content to send to the subscribers. As I stated above, finding content is easy. I’ll simply use an article directory to find relevant, interesting articles that will matter to my readership, based on the market my blog serves, and send those. Content for my blog will continue to come from me, as it always has.
The one thing I can not stress enough is the need to get started now, training your visitors to do something because you asked. This is probably one of the single most important things that you can begin doing now to prepare for when the new Google cost per action program goes live.
Next: It's not Manipulation >>
More Website Promotion Articles
More By Danny Wall
/ 17 
