Google Changes Everything … Again - What Google Cost Per Action Means to You
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So what does this really mean? Why am I talking about this now in an article series about building a web site from scratch?
The reason is simple: planning. Let me explain some of the potential behind this program.
Imagine for a minute that a company which has a web site, and is not very good at converting web site visitors into leads for their business, decides to spend $50 to obtain a lead using the new Google program.
You, however, have a blog with lots of loyal readers. You can decide to throw leads to this other business at a cost of almost zero (or at least at no additional cost over and above what you already have) and make more money than you ever could with the basic AdSense pay-per-click program.
Or perhaps a company looking to boost sales offers web sites some set amount of money to make a sale for them. You find out that this is a product that you already know, use, and like, and would recommend to people anyway. The amount of money you could make generating sales for other companies is truly huge.
In fact, you can now begin to operate in somebody else's business, without having to actually BE in that business. If you know how to convert visitors into customers, you can scale a business to almost any size because you don't have to worry about producing packaging or shipping a product. You leave that to the actual company.
To say that the potential of the field into which Google is now entering is large is like saying Mount Rushmore is a big hill. People with the ability and the know-how to convert visitors will be able to easily and rapidly enter new markets and make lots of new money, all through what Google is now doing. As I said, the potential for this goes very, very far beyond the AdSense pay-per-click program.
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