Give Your Site Visitors Something to Talk About - Making Your Site Linkable

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Creating content that follows the guidelines above will get visitors talking about your site and linking to it. Can you create content specifically designed to be the sort of thing that visitors would want to link to? Yes; the guidelines are similar. You want to give your visitors something that is useful and informative; something that is interactive or will touch their emotions (i.e. involves opinions) can help as well. Think of what will generate “buzz” or give people something to talk about. You’ll have to brainstorm for ideas of what will work in your field, but here are some to get you started.

If you’re in the banking industry, you can provide free loan or mortgage calculators. That’s just one example of a useful tool, and it can be easily adapted to your field. Think of tools that query data sources, combine information or carry out calculations.

You’ve probably heard a lot of buzz around the term Web 2.0. In some ways the term is still more of a buzzword, but those who follow this trend watch for sites that cater to it. It involves communities that share information and interact; mashups, blogs and RSS feeds are part of the trend.

If you have a journalistic bent, you might consider writing an expose detailing the misconduct of others in the field (people, organizations, websites, companies, and so on). If you do this professionally, and post the story before anyone else, you can generate a lot of traffic. But you must be careful with this; it can backfire in a really nasty way.

You can go the David Letterman route and generate a top 10 list. Think in terms of a useful rather than a humorous top ten list, though – a list of tips, or links, or resources. These lists can inspire lots of discussion and referencing…and therefore lots of traffic.

Of course, you can go the humorous route as well; in fact, you might want to. Few, if any, industries are so serious that they can’t be lightened by a bit of humor, and most people like to laugh. Use your knowledge of the field, its stereotypes and history. You might want to be careful not to be too offensive (though that can generate comments and traffic too), but if you get them laughing, you’ll get them linking, too.

Next: More Link-Inspiring Ideas >>
 

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Comments On: Give Your Site Visitors Something to Talk About

· I hope I've given you some ideas that you can use while building your website. Feel...    · It seem to me, as a completely self made webmaster, that all the hints and ideas for...    · Hmmm. Well, I'm not a professional SEO, but...have you tried visiting forums for...    · SEO is not for corportate stuff. You don't need a product as well. There are so many...    · Terri,thank for the reply.That's what I usually do. Usenet and google groups...    · rofl! And that just might be one sign of a good webmaster. ;-)   >>> Post your comment now!