Give Your Site Visitors Something to Talk About
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In a previous article titled “Does Your Website Have What Your Visitors Want?” I discussed a number of the things you need to keep in mind when building your website to attract visitors and convince them to stay. I placed a lot of emphasis on the usability and design of your site, because of how strongly those factors affect a visitor’s experience. This article discusses the two remaining areas I wanted to cover: content and links.
Why does your website deserve to be listed at the top of the search engine results page (SERPs), above all the others in your field? If you can’t answer that question clearly, you don’t deserve that ranking. If you answer that question with all the ways you have optimized your keywords for the search engines, there’s a good chance you’re missing the point. Search engines are for people who are searching for something, and your site should cater to those people as well. While many Web surfers shop online, most are looking for one thing: information.
Content is still king online; not just content, but high quality content. If your content is good enough, people will naturally link to it, and that link system operates as a voting system with the major search engines. Great content = lots of links = high rankings in the SERPs. So, to rank high in the SERPs, you have to think about what your visitors want and need.
So how do you know your content is high quality? You have to know your field. An article written to certain standards might count as “best of class” in one field, but rank as below average in another. Think about the kind of content that your competitors are providing on their sites, and what you can provide that would better serve your visitors. In the next section, I’ll discuss certain steps you can take that should help you provide high quality content regardless of your field.
Next: Getting the Best Content >>
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