Generate Traffic to Your Site by Posting in Forums - Direct Traffic
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The simplest way to get customers to your website is to give them a link. When posting on a forum, you are often offered the opportunity to include a link and brief description for your business in every one of your posts. Other users do not mind this small amount of text after each one of your posts; often, others will have much more intrusive “signatures.”
The idea behind a link in your signature is that a potential customer will see information relevant to him or her (the description), and if he or she wants to learn more, will click on the link that goes with the description. The traffic that you receive in this manner will be from very targeted individuals who are interested in what you have to offer. The conversion rate (number of sells compared to the number of visits) from this type of traffic is very high. For that reason, direct traffic is also considered “high quality” traffic.
Another means of generating direct traffic is by providing a link to your website from your actual post. If you find a topic that is relevant to your business and post information that contributes to the discussion, then you should feel free to link back to your business website and let everyone know that they can go there if they would like more information about the subject or a product that is relevant. [Be careful to read the rules of the forum before doing this, however, as some forums are very sensitive to anything that smells even a little like spam. --Ed.]
Traffic generated from links in posts is even higher quality than links from signatures, because the potential customers that are going to your website are doing so because they are interested in the specific topic that you were discussing, and not just the general idea that you convey in your signature’s description.
One thing you must watch out for as far as this kind of linking is concerned is that it can be very easy to get a negative reputation. If you provide a link to your business in every single one of your posts, it will quickly become obvious that you are just trying to be a salesperson. Also, if the content of your post is not constructive and you contribute nothing to the discussion, people will figure that you are just a personal billboard, and ignore you as such.
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