Formatting a Website with Personality Types in Mind - Using Images
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Images stop scanning eyes, and our eyes always scan to focus on something. You can use images to strategically divert the eyes towards important text next to the image.
More dominant personalities devote more attention to the page if there's a well-matched and relevant image in the upper portion of the page.
Make sure to use an image in the top part of the page to stop the eyes and to divert attention. As you move down the text, use images well below the fold to attract more attention to content.
Say you have a 1500 word article. To make more people read it, plug in four to seven images throughout the text. Readers will jump from image to image, reading the text right next to each one. At some point, the content will capture their interest, and they will continue reading.
Follow Content Formatting
Writing for the web is COMPLETELY different from writing for print.
On SEO Chat, writers can get away with leisurely introductions, because the site is big and has a large audience -- but if you're small, there's no room for small talk. Cut all the "binding" crap out of your content, because it wastes readers' time. Time is measured in seconds on the Internet.
Use the inverted pyramid format (best points first).
Format for scanners.
Use plenty of headlines.
Use idea and three to four sentences per paragraph.
Put one main topic under one headline. Make another headline if there's another topic.
Use bulleted lists.
Use bold to highlight important points
Don't use too much bold.
Learn the basics of writing for the web by reading Online Copywriting Tips. There are plenty of other sites that detail how to write for the web, but here are two more useful resources:
Now you know how to model your site for each of the four personalities that will be looking for what you have to offer. Give them what they're looking for, and you may see your conversions increase. Good luck!
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