Email Newsletters: Adding More Subscribers - Taking Care of Subscribers Nets More of Them
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Privacy Policy
A plainly worded and easy to understand privacy policy is essentialfor higher subscriber rates. Make a highly visible privacy policy pageavailable at a single click. At the sign-up location, tell thepotential subscriber that their name and e-mail address will never besold, rented out, or given away. Ever.
On the privacy policy page, repeat those promises. Don’t let yourlegal department use their legendary confusing terminology. That willonly frighten people away, as they will suspect all sorts of loopholes,letting their e-mail address become a spam target. Make certain that aspam concerned visitor can enroll from the privacy page once they arecomfortable with your privacy guarantee.
Double Opt-In Policy
Make certain that any newsletter is what is called "double opt-in".That means a subscriber must submit a working e-mail address to thesite. A response will be sent back to the potential recipient, who mustconfirm the request. The method assures the newsletter was wanted andis not likely to be considered spam. While not required by law, doubleopt-in is considered a best practice.
Sending the sign up response immediately, with a personally writtenand not default message, will reassure the potential subscriber of thequality of the product. Delays cost the site many subscribers.
Partners
While at the double opt-in confirmation page, other site’snewsletters can be offered as well. Such exchanges of similarly themede-zines can gain more subscribers for everyone. Check each newsletterpartner prior to entering into an exchange arrangement to be sure theyalso adhere to best practices. Look especially for double opt-in and astrong privacy policy. Avoid anyone who violates those principles.
Be certain that along with making it easy for a subscriber to beadded to the list, make it easy and problem free to unsubscribe fromthe list. While that idea might sound counterproductive, it reallyhelps enrollment. If a potential recipient believes they might never beable to remove their name from the list in the event the newsletter isno longer useful, that person won’t join in the first place. Easyenrollment, coupled with simple and problem free unsubscription willadd more readers than it will lose.
Next: Other Handy Ideas for Adding Subscribers >>
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