Congratulate yourself for getting visitors and customers to your website in today's fiercely competitive climate. Keeping these customers and getting their repeat business is often easier and less expensive than trying to get new ones. While you should still pursue new business, this article explains why and how you should go after repeat customers.
Karl Ribas at Search Engine Journal covered this topic in detail. He gave a long list of reasons you should consider encouraging repeat business. It's cheaper, easier, and less time consuming than finding, attracting, and converting new customers. Marketing to your current base of satisfied customers gives you an edge over your competition; they've already said that you have what they want, by literally putting their money where their mouth is.
Still not convinced you should focus your efforts here? Consider this: you usually won't need to hire a consultant to market to the customers you already have. All probably need to do is email them. That also makes it less expensive than many other strategies. Also, you're tapping into the most targeted market there is: “those that have not only shown interest in a company’s products and services, but have also opened up their wallets to purchase said products and services once already,” noted Ripas. And since you're communicating directly with your customers, you don't need to hope that some kind of “middle-man,” such as an ad or a search engine listing, reaches your customers when they're ready to buy.
Okay, now that you're convinced that actively encouraging repeat business will be easy on your budget and help your bottom line, how do you go about it? Ripas offers several ideas. I'm sure you can think of many more, or figure out ways to tailor these ideas to your specific business. Take my word for it, customers love the personal touch, so take these ideas and run with them.
The easiest idea is to send out a business card with every order. Even better, make it a fridge magnet. Business cards can get lost, but fridge magnets are always useful, and customers see them several times a day. They'll help your customers remember your name and contact information when they're ready to order your product again. Make sure your website's URL is on the card!
The second thing you can do is send out an email offer from time to time. It's simple, it's free, and if you do it right, you'll get an increase in sales. The key thing to remember is that you're doing this occasionally, not every single day. Heck, in some businesses, even once a week might be too often.
For instance, I'm on the email list of a local farmer who sells a variety of crops that his customers pick themselves. I get an email from him about once or twice a month that lets me know what's getting ripe; it also includes recipes and a few other items. For his business, that's about the right timing.
Website Promotion 
