Keeping Visitors Through 404 Errors - Why You Need an Error 404 Page

If you think that this does not apply to you consider the following:  In 2 years' time when you added several sections and changed names, etc., your site will have mutated into something else.  The fact is that mistakes can be made, links missed or spelled incorrectly and not checked.  Even if your site is perfect, someone can still put a link to your site and spell a file name incorrectly – giving a bad impression of your site through no fault of your own.

A custom error 404 page will help to keep a site visitor even if they turn up at a page that wasn’t quite what they were expecting.  A custom error 404 page should tell the user where they are, what page they are on, the likely cause of being there and where they can go to find the information they require.  It is all about keeping that visitor and turning them into what they were before they got that error 404 – a potential customer.

Next: What Should an Error 404 Page Look Like? >>
 

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