An error 404 page simply means that the web browser could not find the file you requested. This is termed as a “page not found” error. The server generates an error (404), and enters it in the error log, then it returns the page that it is set up to return as standard. These pages are usually very ugly and look nothing like your site, furthermore they look nothing like what the visitor was looking for.
How Do People React to Error 404 Messages?
The vast majority of web users are not technically knowledgeable and do not know what an error 404 message is. They simply know it is not what they were looking for and click back in their browser. Some people know to go to the root of the domain but this is still not what they are looking for. The fact of it is that when most people see an error 404 page they think the site no longer exists and will simply go and find another site.
Next: Why You Need an Error 404 Page >>
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