Dissecting the Winning Sites - Building Trust
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In fact, one of the things you may notice is that I stress building trust with your customers. I hit on the trust-building issue very hard throughout many of these articles. The reason for that is simple. Any idiot can put up a web site. Any idiot can sell articles over the Internet. [Actually, that depends very much on who you want to buy your articles. --Ed.] Most people know that. On the Internet, the sites that are the strongest, make the most money, and last the longest are those sites which give their customers a very high degree of trust. The easiest way to do that is through providing web site visitors content that proves you know what you're talking about as it relates to your market.
This is why the second article in this series talked about writing articles which would then be submitted to other web sites. It is a way of putting your content on many other sites and building trust across a wide range of sites. It is also a very good reason for other sites to link to you.
By this point, you are probably beginning to see that many of these articles interrelate. This article touched on many of the points raised in each of the three previous articles. When you are dissecting a site you want to look at on-page optimization as well as off-page optimization. When it comes to on-page optimization, we talked about those things in the first article. The next two articles related directly to off-page optimization, or getting links to your web site.
It is impossible to dissect a winning web site without keeping the things I talked about in the first three articles firmly in mind.
As always if you have any questions please do not hesitate to contact me or simply leave a comment here with this article.
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