Dissecting the Winning Sites - Reasons to Link
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The thing that I cannot stress enough, is to make sure that other sites have a reason to link to you. Simply having "a good product" is not a good enough reason. Are there any product reviews on your web site? Does your site have an affiliate program (we will get into affiliate programs in later articles in the series)? Does your web site have articles or content which explain the benefits and/or uses of the product for the different ways that the product can be used? Does your web site say or contain or have something "controversial" which would then cause people to link to your site?
My point here is that sites will not link to you just because of the product you carry (as a general rule). You have to give other sites a very good, very valid, very strong reason to link to you if you expect to build lots of links, and through those links climb to the top of Google.
As many of my customers can attest, I am not a very big fan of web sites that are nothing more than stores. The reason for this is that web sites that are nothing more than stores do not get linked to; they don't climb to the top of Google, and they tend to get very poor search engine rankings. Yes, of course some store web sites do get good rankings. But as a general rule those sites have been around for a while and have very diligently built back links and cross links to their site. If you expect to achieve a higher ranking than these types of sites that have been around for a while and have lots of links built up, then you need to give other sites a reason for linking to you other than simply being there.
By giving other sites a reason to link to you, you also improve the stickiness of your web site. You increase the length of time that a user visiting your site is likely to stay. You are by extension improving the content on your web site, and therefore building trust in your web site, making the customer much more likely to buy from you. Furthermore, because you are giving other sites a reason to link to you, you will slowly but surely catch up to and eventually bury your competition, giving them no way or no hope that they could possibly catch you.
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