Dissecting the Winning Sites - What to Look for

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At this point you want to start looking at the web sites that ranked the highest for the keywords in which you are the most interested. However, as I said above, do not stop there. You should also check out the web site's other keywords. What are their densities? By looking not only in your own market, but also looking in other markets, you will quickly get a feel for what the best keyword density truly is.

The next thing to do is to actually look at the top web sites' source code.  You will find that most of them utilize H1 and H2 tags.  As I have said in previous articles in this series, you will definitely want to look at making sure that your web site is hierarchical in nature.  As you start looking at the source code for many of the top sites, I think you'll find that they follow that paradigm.

Checking out those on-page optimization factors will certainly go a long way to ranking you high in Yahoo and MSN. But that is only the first step to good rankings with Google. The next thing you need to look at is who is linking to the winning web sites. Google provides the link: search to help you find who is linking to what web sites. 

Now a lot of people stop by just looking at "the linking sites."  What you want to do is not only use Google to find out who is linking to the winning web sites, but have a look at why they are linking. Now I've easily seen in many cases that the top web sites have thousands and thousands and thousands of links. So the best thing to do is to simply look at the sites with the highest page ranks.  Why are those high page rank sites linking to the number one site in your search term?

That is an important question to ask yourself. Once you get an answer to that question, very often you will find it's not too difficult to get those very same web sites to also link to yours, assuming you have good content on your web site. In other words there has to be a good reason for those other sites to link to you.

Next: Reasons to Link >>
 

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Comments On: Dissecting the Winning Sites

· "The first and most important thing that a search engine spider looks for is keyword...    · Danny, you're an inexperienced hack and you know it. You have no business writing...    · Your "ranking" is not an accurate portrayal of how the engines work. They use what...    · 1) How do you suppose that happens?2) What is the ACTUAL likelihood that a regular...    · To find backlinks, we should use google's link command LOL lol ..:DKeyword...    · I will be short and to the point. 1. Keyword density helps to establish a sites...    · As is your spelling and grammar.I think the article was informative (although...    · "Keyword density?"Yes, keyword density. Or are you suggesting that the google...    · If you can't comprehend what you read, then perhaps you shouldn't be...    · HI, I have been reading through the article and post/comments. Still i dont...    · reading through these comments, I must say, you all seem like you know what you are...    · You are right :-)    · Yeah, well thats great then. Reading through the web that is what I have understood....    · [quote]If you are so knowledgeable, lets see you write an article yourself and set...    · It is likely better to jump into the forum and address this - thus getting a volume...   >>> Post your comment now!