You've started building your web site, and you want to know how to score high in the SERPs like the leading sites in your field. In this article, you'll learn how to look at those winning sites, discover the secrets to their success -- and translate those secrets to your own web site.
This article is the fourth article in a series. I highly recommend that before reading this article you first check out the previous articles in this series. This will help you to more fully understand the concepts being discussed here. You can find the first three articles here, here, and here.
One of the benefits of being an SEO professional is that you get to see a lot of different kinds of web sites in a lot of different kinds of markets. The reason this helps with performing search engine optimization is that you quickly realize there are certain key things that win across lots of different markets, and that win with the search engines no matter what.
In this article we are going to focus on dissecting the winning web sites, and more importantly, how to dissect the winning web sites in your specific market. However, one of the things you do not want to do is perform your dissection only of the web sites in your own market. Instead, when you begin dissecting web sites, it is a very good idea to dissect web sites across a variety of markets, so that you can quickly determine what wins regardless of the market, and what doesn't.
The first and most important thing that a search engine spider looks for is keyword density. The question is, do you know what your keyword density should be to get the search engine spider to rank you the highest for that keyword? To answer that question, what you need to do is utilize the SEO Chat keyword density tool.
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